March 13th, 2023, is a big day for us: We are letting go of our old brand, MazumaGo–which is the remnant of our previous business in Canada – and launching a refreshed, more meaningful brand: Truss.
As Truss, we will express our approach to modernizing construction payments and emphasize our mission:
“To give construction businesses the financial tools they need to grow faster.”
Over the past few months, we have spent a lot of time planning and building our new brand. Throughout this process, we worked with the experienced team at OneNet Marketing Inc. to lead us through a well-thought-out renaming, rebranding and design project.
In this blog post, we will share our rationale behind the updates and what they represent for our company and you.
Payments built for construction.
MazumaGo began as a payment service for small businesses, but speaking with business owners in the construction industry made us realize which industry needed it the most:
Regardless of size, most construction businesses still use checks to send and receive payments, resulting in long payment delays and cash flow issues along the construction supply chain.
Our team kept asking,
“Why is it so hard for contractors to send large payments online?”
And decided to focus exclusively on digitizing construction payments.
The finance and accounting process in the construction industry is complex, involving many industry-specific concepts and challenges. It requires not only specialized accounting skills from employees; it demands industry-specialized banking and finance tools to make these processes more manageable.
With Truss, we built a simple solution that speaks directly to the daily frustrations of moving money in the construction industry—no more hand-delivering checks, no more hidden fees, no more running into transfer limits.
We are 100% focused on solving payments for construction. Only construction.
Introducing Truss: Move money without the heavy lifting.
We’ve spent a lot of time talking to business owners in the industry and continue to do so every day. We understand how challenging it can be to run a construction business, manage job sites and maintain a healthy cash flow.
A truss gives a stable form capable of supporting considerable external load.
Similarly, we want to support you in doing your job and remove the added stress of sending and collecting payments. Our mission is to make moving money as simple as possible, so you can focus on what really matters: Growing your business.
Our tagline re-emphasizes the speed and support we want to bring into an underserved construction industry: Move money without the heavy lifting.
Our new logo further supports this simplicity and energy as a derivative of the old MazumaGo logo. The two sides emphasize both sending and receiving in a minimalist and efficient way.
Did you notice the two arrows form the shape of a truss when you flip one over?
Make it instant. Make it free.
The construction industry is overdue for a major overhaul. In 2019, it took contractors an average of 83 days to get paid – a result of payment delays along each step of the construction supply chain. It almost seems like late payments have become expected and accepted as the status quo in the industry.
You shouldn’t be expected to wait more than two months for payment on a completed job. You don’t need to sit back and accept the status quo. With Truss, we are building a network that enables instant payments for you, your vendors, and your clients. The second your client clicks ‘Send,’ funds are available in your account to spend your way. The same goes for outgoing payments: Your vendors can instantly access and use the funds you send them.
And the best part: It’s completely free. We know construction margins are low, so we’ve priced our service to keep more money in your pocket: no transfer fees, no monthly costs, and no commitment.
Let us know what you think.
Your turn: We’ve put a lot of thought into our new brand, and we’d love to hear from you. How do you like our new look? And what do you think of the story behind it? Shoot us a message!